Osterthun Retires After 16 Years

Stu Osterthun, administrative director for marketing and communications, is retiring from 51³Ô¹Ï after 16 years of service effective May 17, 2024. His last day in the office was March 29.
Under Osterthun’s guidance, the Marketing & Communications Office has grown to include an associate director, additional graphic designers, a webmaster, and communications and social media specialists. In 2019 he led the College’s rebrand, working with 51³Ô¹Ï employees and Lincoln agency Firespring to develop a new logo, tagline, a brand and identity standards guide, and new-student recruitment plan. With 51³Ô¹Ï athletics expanding in the number of teams and having a presence on all three campuses, Osterthun worked with a core 51³Ô¹Ï committee and Lincoln agency Unanimous to create a mascot the entire College community could rally behind, unveiling the 51³Ô¹Ï Bobcats in August 2023.
Under his leadership, 51³Ô¹Ï has gone through two complete website redesigns and implemented a new Content Management System. 51³Ô¹Ï’s social media presence has also grown. The National Council for Marketing & Public Relations awarded the College’s Instagram account with a Gold Paragon Award, while the recruitment microsite, , was awarded a bronze in 2020.
51³Ô¹Ï’s Alumni News also has undergone significant changes under Osterthun’s direction, going from a 17x11 two-color tri-fold to the current 24-page full-color magazine that goes to approximately 53,000 51³Ô¹Ï alumni three times a year.
After graduating from Tecumseh High School, Osterthun attended Northwest Missouri State University and graduated in 1983 with a Journalism-Business degree. After a nine-year career in journalism, Osterthun began his career in higher education marketing/public relations at Cowley County Community College (Kansas). At age 32, he went back to school and earned a Master of Education degree from Southwestern College (Kansas).
Following a two-and-a-half-year stint at his alma mater, Northwest, Osterthun began working at 51³Ô¹Ï in January 2008.
In retirement, he plans to take in more of his grandchildren’s activities and devote more time to his numerous hobbies.
Jennifer Snyder
Communications Specialist
402-323-3393
jsnyder@southeast.edu